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Privacy Policy for LiveLung Effective Date: January 21, 2025 LiveLung (“we,” “us,” or “our”) is committed to protecting the privacy of our website visitors and users (“you”), including those engaging with our SMS communications. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website livelung.org (the "Website") or interact with our Services, including SMS messaging. 1. Information We Collect We may collect the following types of information: 1.1 Personal Information: •Name •Email address •Mailing address •Phone number •Information you provide through forms, surveys, or SMS opt-ins 1.2 Non-Personal Information: •Browser type and version •Device type •IP address •Pages visited •Time spent on the Website •Referring website 2. How We Use Your Information We use your information for the following purposes: •To provide and maintain the Website and Services. •To send SMS communications you have opted into, including updates, alerts, and promotional content. •To improve user experience and personalize your interactions. •To analyze Website usage and trends. •To comply with legal obligations or resolve disputes. 3. SMS Communications 3.1 Opt-In and Consent: By providing your phone number and opting in to SMS communications, you consent to receive text messages from LiveLung. Message frequency may vary, and standard messaging and data rates may apply. 3.2 Opt-Out: You may opt out of SMS communications at any time by replying “STOP” to any message. For assistance, reply “HELP” or contact us at 877-311-LUNG (5864). 4. Sharing Your Information We do not sell your personal information. However, we may share your information with: •Service Providers: Third-party vendors who help us operate and manage the Website and SMS communications. •Legal Authorities: When required to comply with legal obligations or to protect our rights. 5. Cookies and Tracking Technologies We use cookies and similar technologies to enhance your browsing experience. These may include: •Essential Cookies: Necessary for the Website’s functionality. •Performance Cookies: To analyze Website performance and usage. •Marketing Cookies: To deliver personalized content and ads. You can manage your cookie preferences through your browser settings. 6. Data Security We implement appropriate technical and organizational measures to safeguard your information. However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security. 7. Your Privacy Rights Depending on your location, you may have the right to: •Access your personal information. •Correct or update your personal information. •Request deletion of your personal information. •Opt-out of certain data processing activities. To exercise your rights, please contact us at info@livelung.org. 8. Third-Party Links Our Website may contain links to third-party websites. We are not responsible for the privacy practices or content of these websites. Please review their privacy policies independently. 9. Children’s Privacy The Website and SMS Services are not intended for individuals under the age of 13. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child, we will take steps to delete it. 10. Changes to This Privacy Policy We may update this Privacy Policy from time to time. Any changes will be effective upon posting on this page with an updated “Effective Date.” We encourage you to review this policy periodically. 11. Contact Us If you have any questions or concerns about this Privacy Policy, please contact us at: LiveLung 175 Northpoint Ave, Ste. 103 High Point NC 27262 Email: info@livelung.org Phone: 877-311-LUNG (5864) ________________________________________ This Privacy Policy ensures transparency and compliance with applicable regulations, including those related to SMS communications. Thank you for trusting LiveLung